Nucleus appoints Aegon’s Fraser Smith as Head of Marketing

Nucleus Financial Platforms Group (“Nucleus” or the “Group”) has appointed Fraser Smith as Head of Marketing - bolstering the business’ growing in-house marketing team.  

Based in Edinburgh, Fraser will report to Nucleus Marketing Director Stephen Wynne-Jones to support the ongoing integration of the James Hay and Nucleus Wrap platform propositions, roll out the combined Group’s new brand and website launch this summer, and deliver communications to advisers on the investment the group is making in products, service and price.

Fraser joins Nucleus after five years at Aegon, where he led the customer and adviser marketing teams. He was also instrumental in their digital transformation projects and the development of communications for the Cofunds platform migration. Prior to Aegon he was Head of Segment Marketing at RBS, and with a career spanning over 20 years has also held a succession of marketing and communications roles with Tesco Bank, Virgin Money and Sony.

Commenting on the appointment Alex Kovach, Chief Commercial Officer at Nucleus said: “Given the scale of our business, our project pipeline and ambitious growth plans, the role of marketing has never been more important. We’re delighted to have Fraser onboard, and his appointment significantly boosts our in-house capabilities, adding a wealth of experience and fresh perspective to our talented and growing team.”

In August 2021 the Financial Conduct Authority (FCA) gave regulatory approval for James Hay to acquire Nucleus Financial. The Nucleus name is being used for the combined group and together it’s already one of the UK’s leading, independent, adviser platform groups, with approximately £48bn* in assets under administration.

You can download a PDF of the Press release here

Enquiries:
    
Victoria Webb   
Head of Public Relations for Nucleus
E: newsroom@nucleusfinancial.com   
T:  +44 (0) 7712 551 838    

Notes to editors:

The Nucleus Financial Platform Group offers investment platforms that help make retirement more rewarding. Our two platforms are run exclusively for financial advisers, with over 160,000 UK customer.

Renowned for its SIPP expertise, James Hay Partnership has been working with larger financial advisory groups for more than 40 years, providing the means to administer pensions, savings and investments in a cost and tax efficient way.  

Our award-winning platform Nucleus was acquired by James Hay in September 2021. It was founded in 2006 by advisers committed to altering the balance of power in the industry by putting the customer centre stage.

Nucleus is the name of the combined business and together it’s already one of the UK’s leading, independent, adviser platform groups, with approximately £48bn* in assets under administration.